Mr. Ridley is one of the seven (7) principal founders of Kinetic Worldwide, the largest Out of Home
and Non-traditional media specialist agency in the world. In 2009 WPP completed their purchase of
Kinetic Worldwide and Mr. Ridley was appointed to serve as Global Chief Executive Officer. He was
responsible for ensuring that the unique Kinetic offering was globally coordinated across a network
that spanned twenty-one (21) countries, managing $4 billion in clients’ media investment.
Prior to his appointment as Global CEO, Mr. Ridley served as CEO of Kinetic Americas where in
less than five (5) years he grew the company’s gross turnover from under $10 million to $700 million,
expanded operations from eight personnel in New York City to 140 staff across six (6) offices, and
successfully developed Kinetic’s unique service proposition in the U.S. market.
Mr. Ridley has led the way in the development of the tools, systems, and thinking of the media
industry and is a tireless evangelist for the evolution of marketing communications. He has
dedicated his entire 34 year career to the media industry, all of which has been in the highly
specialized Out of Home media sector (an $8 billion industry in the United States alone). He has
established himself as one of the world’s top experts in this field, a true pioneer who has
revolutionized this highly-specialized segment of the media industry.